1, the operational objectives, ideas and spirit : business objectives : skilled, stronger, bigger business philosophy : to quality, customer service, constantly innovate marketing idea : a market-oriented, the quality of survival, with credit for the development of the spirit of enterprise : jobs, pragmatic, unity, perseverance 2, organizational norms : upward : reasonable proposals, frank communication, and actively support, respect for obedience down : to set an example, concern and help cultivate incentives to stimulate increased equality : to communicate trust, harmony, unity, cooperation and unity forged ahead to clients : love, patience, care, warmth and meticulous, thoughtful 3, Business and staff common philosophy : work style : a strong sense of responsibility, Shandong input abide by the company's confidential idea is this : discover, analyze and solve problems, the solutions to the problem of work and faith : self-expression. challenge themselves, and beyond the self, self-work basis points : quality, efficiency, innovation, unity, and actively four, and values : beliefs : integrity of the long pursuit of unlimited well : honest, pragmatic, practical and doing things : trust, trust, credit 5. Management View : doing things : not decisive, assertive and self-confident without hegemony, not indifference to the serious : less criticize, encourage counseling, diligence concern communication system : leniency enacted strict implementation of comprehensive coverage, and gradually improve the management : identify problems and solve problems, solutions to the problem, creating six-effective, quality outlook : Quality is the cornerstone of brand identity is its life